The next problem was trying to package the expected content so that it's easier to market. I bumped into Laurence (http://www.laurenceborel.com/) at a networking function in London a few days ago and she listened to me and came to the obvious conclusion that I should be blogging. Looking at her site I saw the elegant packaging that is required. She describes the content as "
A cocktail of advertising, social media, and technology". She describes herself as a "London-based Social Media Strategist".
So if I had to think about me, what would I describe myself as? A strategist? Definitely. With a focus on? Well the future of the planet and humans. That includes about everything, which isn't helpful. The interaction between human technology and the environment is what interests me. My primary concern is looking back on the planet's history and seeing a string of extinctions and wondering whether we (as humans) are heading the same way. So sustainability is what I am really interested in. I have worked in the energy industry and have gained a lot of insight into problems like climate change and future resource shortages. There are some serious sustainability problems, which many people are ignoring. I don't understand all of them but I have gained some insight into some of them and will share this journey as I discover new things along the way.
So I you can call me a sustainability strategist and philosopher.
Along the way I will also dance on the edge of fact and fiction, science and science-fiction because the dabbling in the future inevitably draws us into this grey area of speculation. While I am at it I will also fragrantly splash out on the sci-fi stuff because I believe it contains the seeds of new ideas, insights and philosophical questions that grapple with the essence of the issues at hand.
I hope you'll enjoy the journey with me. I look forward to it.
So if I had to think about me, what would I describe myself as? A strategist? Definitely. With a focus on? Well the future of the planet and humans. That includes about everything, which isn't helpful. The interaction between human technology and the environment is what interests me. My primary concern is looking back on the planet's history and seeing a string of extinctions and wondering whether we (as humans) are heading the same way. So sustainability is what I am really interested in. I have worked in the energy industry and have gained a lot of insight into problems like climate change and future resource shortages. There are some serious sustainability problems, which many people are ignoring. I don't understand all of them but I have gained some insight into some of them and will share this journey as I discover new things along the way.
So I you can call me a sustainability strategist and philosopher.
Along the way I will also dance on the edge of fact and fiction, science and science-fiction because the dabbling in the future inevitably draws us into this grey area of speculation. While I am at it I will also fragrantly splash out on the sci-fi stuff because I believe it contains the seeds of new ideas, insights and philosophical questions that grapple with the essence of the issues at hand.
I hope you'll enjoy the journey with me. I look forward to it.
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