So how does a "SUSTAINABLE energy" business go bankrupt? It has an unsustainable business model. So how do 1000 sustainability minded people get it wrong? Simple, one person puts up their hand and says "We have a problem here" and someone in a management position shoots them.The article says "400 workers, both domestic and internationally, are expected to be retained". Then it says "Econcern employs about 1,100 staff in total", but what they should have said was 'Econcern used to employ...' What's left of this company is called Ecofys, and I wonder how long they will continue to use the same business model?
The lesson, the bitter little pill, is to realise that sustainability and profit are not necessarily synonymous. As long as the current economic imbalances are in place where fossil fuels receives unfair subsidies (past and present) and the true environmental costs are not included, the following trend will continue unabated:
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